cafédirect
Cafédirect is the market leading Fairtrade tea, coffee and cocoa company in the UK. They pioneered Fairtrade in the UK and were actually trading fairly 3 years prior to the Fairtrade Mark being established.
Cafédirect now positively impact on the lives of over 1.4 million people around the world. I was hired to take their digital marketing strategy to a new level which would represent the farmers and the brand in the best light possible.
Read more about the best practice Approach I took.
