My approach

I immerse myself in the role of your customers, as an actor would for a movie. My research might include talking to your customers and sales staff, and reading testimonials. Magazines, music or movies that your customers might enjoy are also useful reference points.

Empathize and click

Having gained insights into your customers, I create lifelike personas and psychographics. This informs which hat I wear. Empathizing with what your customers need to hear, feel and see on your website is a critical success factor in helping them click with your business.

If you’d like to discuss my approach, please get in touch.