Website copywriting

Website copywriting should be simple. Simple is refreshing, effortless and sophisticated. Simple is the essence of high-performance website copywriting.

1. Usability - Reading websites is different from reading print. According to Jakob Nielsen’s eye-tracking research, people scan websites.
2. Psychology - What do your customers need to hear? Develop empathy toward your customers and the sales will follow.
3. SEO - Without search engine optimisation, your website is lost. I write keywords, title tags, and meta descriptions for each page of content.

Three elements, one goal - helping people click with your website.