Mind Tools

Mind Tools online training teaches more than 1000 management, leadership and personal effectiveness skills. A number of problems were identified with the website that included overall underperformance, low conversion rates and low sign ups. I was asked to help solve these problems and increase turnover.

I analysed MindTools.com to see where website usability, user experience and communications could be improved. Website usability, user experience, simplicity and motivational psychology principles guided the production of the information architecture during website planning. Turnover has more than doubled from £800k to more than £1.6m since my intervention.

View the Mind Tools Case Study [PDF, 691KB] or read what James Manktelow had to say about my performance.