Objectivity

Objectivity is a specialist bespoke software development company. I was hired to help develop their tone of voice and brand positioning. Workshops with the management team followed, to explore their internal tone and style requirements.

IT's in our DNA

With world-class clients such as Shell, EMI and The FA Premier League, it was important to develop a quality tone of voice that represented the brand correctly. The positioning tagline ‘IT’s in our DNA’ helped their internal website copywriter create the tone and style that represented the brand correctly.