The Canvas Lounge

The Canvas Lounge is a leading online art company. It specializes in limited edition contemporary art on canvas for the office and home markets. I was hired to write copy for the new website and advise on improving usability.

Improving performance

Imaginative descriptors for each piece of artwork were written to help visitors position the art work in their homes. I also designed wireframe templates, adding usable features like ‘more by this artist’. By refining the ecommerce journey, previous sales fall-off areas were eliminated.

Read what John Howis had to say about my performance.