Your Army

Your Army is a leading music promotions company that works with acts including Fatboy Slim, Daft Punk, Leftfield, the Chemical Brothers and Ellie Goulding. A very basic web presence was really holding Your Army back from its next phase of growth.

During the communication strategy phase, I undertook research into target audiences and competitors. I created a positioning strategy that focused on the sensory concept of ‘We Get Heard’ and wrote all the copy. Aligned with the sensory / NLP (auditory) nature of the brand and the music industry, it resonated with artists and affirmed Your Army’s authoritative position in the industry.

Read what Ailsa Kerr had to say about my performance or get in touch to discuss how I can help position your business.

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  1. Your-Army.com