i am associates

i am associates is a contemporary retail brand experience consultancy. Their global clients include brands such as adidas, Diesel and Barclays. They wanted to revolutionize the adidas global retail experience and asked me to write the copy.

I wrote stories about serious sportspeople. These real stories were then told across point-of-sale materials, brochures, posters and on-screen.

adidas customers from Paris to New York, Sydney to Berlin and London to Dubai will enjoy an immersive shopping experience thanks to i am associates.

Tim Jeffrey had something to say about my performance.