Cafédirect

Cafédirect is a global fairtrade coffee, tea and cocoa brand. I was hired, in-house, to manage their web presence and take it to the next level. I also developed the database, resulting in 80,000 new entries in one year. But my mission was to correctly represent the skilled people behind the brand.

People matter

I had the pleasure of meeting Julio Reyes Alvarado. Julio is a skilled cupper from Mexico. On behalf of Julio, and the hundreds of thousands of growers that produce great coffee, tea and cocoa for Cafédirect, the new best-in-class website was built. Read what Clive Gardiner had to say about my performance.