Love Film

I was asked to write copy for a Love Film account pitch. Psychographic profiles informed my approach to writing the required direct mail letters and leaflets. I developed various copy ideas, mindful of brand guidelines and commercial goals.

An idea was Bourne

A Shame it ended up on The Cutting Room floor. Yes Man, is what I wanted to hear! I thought this would inspire The Reader to take a Revolutionary Road into direct mail. PS: I Love You, Love Film.