Royal Liver

Royal Liver Assurance is one of the UK’s leading financial mutual societies. I was asked to write website copy for a top-secret website designed to disrupt and revitalize financial communications online. Rationalizing the concept meant merging visual and written elements.

User journeys rationalise ideas

I created website copy for a number of persona-based user journeys. Ideas were transformed into lifelike scenarios and design elements were added. The end result was a polished and professional concept delivered on time and on budget. The project remains top secret. Read what Lucian Camp had to say about my performance.