Vision Express

Vision Express is a leading spectacle brand in the UK. I was hired, in-house, to carry out a UK-wide demographics study. The completion of this study would mean decision makers could decide on product positioning across cities in the UK.

Research provides foresight

This demographics study required considerable diligence and attention to detail. I analyzed each major town and city in the UK. I then presented my findings to the key decision makers in the company. This enabled them to confidently place the right product in the right store, in the right town at the right time.